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Visit Proof Digital
We connect you with customers who are looking online for businesses just like yours.
 

The Anatomy of a Well-Built Website

  • Design
  • Conversion
  • Content
  • SEO
  • Insights
 

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Custom-Made Logo


unINK provides a full suite of design services, including logos made to reflect your company and your values.

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Simplified Menu Design


Keeping menus pared down to allow for a smoother user experience on devices apart from computers.

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Brand Imagery


The biggest factor in bringing a company's presence into a website would be from the logo, colors and images used.

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Typography


Keeping fonts consistent to reflect your company branding and finding a secondary font that compliments it will go a long way in user experience.

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Mindful Design


Designing the website to help lead the user's eye to vital information you want them to absorb.

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Value Proposition


This is your first opportunity to make an impression. An impactful statement about how you will make your customer a better version of themselves by using your product or service is appropriate here.

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Call-To-Action


Give your potential users an easy way of capitalizing on the value proposition you have given. Remember, this call to action should be accessible at any point in the customer journey.

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Showcasing Features


Explain your features and benefits to reinforce the claims you have made.

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Professional Copywriting


We contract professional copywriters to give your website that professional edge.

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Telling A Story


Every business has a story to tell, and we seek to tell it, whether through images, design or copy.

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Reimagining Processes


Sometimes rewording and simplifying your process explains more to the user than another paragraph of text.

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Sourcing Images


Images can be rendered by our design team, sourced from stock images or contract a professional photographer to get exactly the photo you need.

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Streamlining


Users tend to absorb information much better in list form than paragraphs when used properly.

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Planning for All devices


Content is separated into thematic chunks, making designing for all devices much simpler and technically feasible.

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HTML5 Tags


HTML5 tags have new semantic elements that further optimizes your on-page SEO.

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Optimized for Speed & Mobile


Google's newest algorithm has changed so that fast loading, mobile-friendly sites will rank higher on search results.

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Smarter Header Tags


Correctly using header tags helps spiders crawling through your website unstand your content to better serve it to prospective users in search results.

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Alt & Title Tags


Google places a relatively high value on alt text to determine not only what is on the image, but also the topic of the surrounding text.

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Getting SSL Certified


Google has resorted to preferentially indexing HTTPS versions of pages over their duplicate HTTP versions.

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Unique & Keyword rich content


Search engines love new, current and unique content. They pull the freshest and more relevant content each time a search is performed.

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Easily Digestible Content


Having information be easily digestible to the users encourage them to stay longer on your website, which in turn raises your search ranking for a lower bounce rate.

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Google Analytics


A web analytics service that tracks and reports website traffic.

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Google Tag Manager


A tool that tracks conversion, site analytics, remarketing and more.

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Facebook Pixel


This tracks conversions from Facebook ads, helps otimize ads based on collected data & helps build targeted audiences for future ads.